Social Hero is a Rock band from New York consisting of Dave (Lead Vocals and Guitar), Griffin (Lead Guitar), Brandon (Bass), Derek (Drums) and Ian (Vox / Effects) . When we first checked out Social Hero we loved their dynamic modern rock sound and were therefore really happy when they agreed to complete a feature interview for Song Revelation. Read on to discover, amongst other things, what they’ve been working on for the last 12 months, how they create some of their tracks and what they do to relax when not working.
Q: What are you called?
Rock n’ Roll is ALIVE! Our brand of melody-making carnage is called Social Hero.
Q: If you could use a tagline of less than 20 words to describe your music and who you are what would it be?
Get on yer dancing shoes, grab a beer, be ready to jump & scream – it’s ROCK PARTY TIME.
Q: What is your musical background?
Music is always on in the background; it’s some kind of mental condition. The band has been rocking since ‘98, but we’ve all been doing this for much longer than that… Plus Ian Lloyd (Vocal-Generator-Specialist and Father of David Lloyd [lead singer]) has sung on several platinum records including with his old band Stories.
Q: How have the last 12 months been for you?
Things just get weirder and weirder all the time… We are getting ready to finish our 2nd album, and it is blowing our expectations way out of the water! We mostly look to the future though, and The Future is incredible.
Q: Who inspires you musically?
The brain activity caused by listening to great music can get pretty intense! We know; we’ve seen the scans. Too many inspirations to list…everyone from Billy Idol to Billie Holiday.
Q: Which modern day artists do you look up to?
You can always find good people and stellar bands bringing some serious tunes and excitement. Them Crooked Vultures are obviously killer. Muse is conquering the States. ZZ Top has been slamming that same, seemingly effortless brand of cool for over 40 years now. And Lemmy is God.
Q: Is there anyone you would like to collaborate or gig with?
David Bowie. Prince. Donovan circa ’69. We love playing out with likeminded groups taking control of their respective destinies, and those are the bands we have the most fun on the road with: Roman Traffic (Boston), The Spanish Channel (Brooklyn), Polarizer (Chicago), The Snowdroppers (Sydney).
Q: What songs are on your iPod at the moment?
Dave’s iPod has nothing but Blondie songs on it (I know, it’s kind of pathetic), while Griffin can’t seem to get away from Guthrie Govan. Brandon listens to mostly Mozart and Disney Theme Songs, and D-pain’s on a Stewart Copeland fix. That makes a band? Go figure!
Q: What is your creative process for creating a track?
(Step 1) Pick up guitar and recording device
(Step 2) Eat entire box of Frosted Flakes drowned in Half & Half
(Step 3) Go as crazy as possible while red light is on
(Step 4) Playback, critical listening, reading comprehension
(Step 5) Do NOT kill each other
(Step 6) Pass both House and Senate
(Step 7) Track signed into law; honorary pens distributed to all
Q: What’s more important, melody or lyrics?
It depends which is worse, your melodies or your lyrics. Once you figure that out, get your head together man and focus on your weaknesses!
Q: Where are you based?
New York Rock City
Q: What’s it like being where you’re from?
Social Hero is in agreement that New York City is the best city in the world. We’ve had some wonderful experiences here. We’ve had some terrible experiences here. It is a place of extremes.
Q: What are you currently working on?
Social Hero’s upcoming record has been a project of blood and sweat – and the tears are coming up next. We are extremely lucky to be working with a very talented, Grammy-award-winning and spring-loaded Jason Corsaro. He’s a blast to work with, and has become a close friend to us all.
Q: What’s been the highlight of your career to date?
A couple weeks back we opened for Johnny Winter. That was pretty epic.
Having Ronin Instruments build guitars for everyone in the band was (and continues to be) very cool. But the making of our first record was just about the awesomest thing that we’ve done in our lives, until we started making this new record, and that’s really how it should be, right?
Q: What are you hoping to achieve in over the next 12 months?
Finish record. Rock out live. Make a sandwich and watch Nights in Rodanthe
Q: Do you have any gigs or shows that you’d like to tell us about?
Yes! Our next gig is on April 1st. Please check out our website for more info. Hope to see you there!
Q: What do you do to relax?
Sour patch kids and a gallon jug of Cool Blue Gatorade do the trick for D-Pain. The rest of us usually take in a smoke and a bourbon in the company of our closest friends. If we don’t have any smokes, or bourbon, or friends, a solitary pinche enchilada at 3am works just fine.
Q: Where would your favourite holiday (vacation) be and why?
To be totally honest, it’s hard to picture taking a legit holiday – there are no sick days in rock’n’roll. A solid budget and a recording studio somewhere beautiful is about as close as we’d get. Even better: with the proper funds, we could commandeer a pirate ship and INSTALL a recording studio. Like David Gilmour. Though his is a houseboat. Not quite as dangerous.
Q: If you could give a little piece of advice for new or aspiring musicians what would it be?
Do not ever expect anything. As soon as you’re sure that something great is going to happen, forget about it, and focus on rocking as hard as you possibly can. That is the only thing that matters.
Q: Is there anything else you’d like to let our readers know about?
Our very own record label / music collective: www.MachineDreamRecords.com
Editor’s Note: Social Hero is an energetic yet highly polished modern rock band who effortlessly create catchy rock riffs on every track. Definitely one of Song Revelation’s “Ones to Watch”.
If you’d like to learn more about or contact Social Hero, just follow the links below:
twitter link: www.twitter.com/SocialHero
facebook link: www.facebook.com/SocialHero
myspace link: www.myspace.com/SocialHero
web page link: www.SocialHero.com
reverbnation link: www.reverbnation.com/SocialHero